ShopTab does not currently have analytics built into it and we recommend you take advantage of free Google Analytics to analyze all your traffic and or sales from Facebook to your website from ShopTab. 

To do that you will want to create a free Google Analytics account (if you do not have one in place yet) and then add tracking code behind each of your URLs to products in the Add Product page of ShopTab Admin or under the link column in your ShopTab data feed file.

With your Google Analytics account you can then track how many people and sales are coming from your ShopTab account.  To get more robust information you will want to add tracking url's behind every link you have on ShopTab.

Here is the online tool for Google Analytics to use to help build the tracking parameter:

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

A quick guide using above tool is as follows:

1)  As an example we will use a product page of http://www.YourDomain.com/YourProductPage.html and that would be the exact link to your product page that goes in the Website URL #1 spot

2)  Campaign Source we recommend to use Facebook

3)  Campaign Medium we recommend to use ShopTab

4)  Campaign Name we recommend to use Social_Commerce

After entering above the tool will generate a link and based on above it would look like:

http://www.YourDomain.com/YourProductPage.html?utm_source=Facebook&...

You do not need to do this for every product you have as the tracking code will always be the same.  In the example above the tracking code is: 

?utm_source=Facebook&utm_medium=ShopTab&utm_campaign=Social_Commerce

You can simply copy that tracking code and paste it behind each of your URL to product page or the website address under the link column in your ShopTab Data Feed.  We recommend you copy and paste a few examples into your website browser to make sure it is working.

After about 24 hours later when you log into your Google Analytics account click on the Campaign section under the Traffic Sources page as shown below and it will show all the results from your ShopTab after every time someone clicks on the Buy Now button.