ShopTab on Facebook Data Feed Setup Instructions

We founded ShopTab because we believe setting up a shop on Facebook should be simple. We're also committed to providing the easiest tool for managing your shop and helping you monetize your efforts on Facebook through exclusive showcasing of your products and services.

How to Add Products or Create a Data Feed
If you are currently using Google Base (now called Google Merchant Center) you just need to make a few minor changes to your Google Base Feed (some export tools call this Froogle as well).  ShopTab’s upload functionality was originally based on Google Base to get you up and running inside of Facebook quickly. These same principles are used to allow all users to create quick upload feeds.

Below you will find 5 easy steps on how to create a data feed using our template - download a sample data feed here.

Step 1: Open the template above.  Do not change the header information in the template.

Step 2: Create your template.  All titles are required for a valid file upload. Review the format below to determine the information you will need to create or to export from your website.

As an example, the header row should look like this:

• title – Product title description
• description – Description of the product. We recommend less than 1,000 characters
• category – This is the category you want the product included in
• link – Website address for your product detail page ex: http://www.domain.com/product.html
• javascript (optional) – (no data required if using URL links) place in product javascript code
• image_link – Website address for your image link such as http://www.domain.com/image.jpg
• price – (no data required) Price of product - do not include currency symbol.
• condition – (no data required) Is the product used or new?

 Step 3: Enter your item information

In the rows below the header row, enter information about your items. Each item should be listed in a separate row, and its information divided into the appropriate columns. For example, an item's description should be in the same column as the "description" header.

Step 4: Convert your spreadsheet

Once all changes are completed, save the spreadsheet as comma delimited value (.csv) by using the "Save as..." command in the File menu and specifying the format type. Make sure to pick the CSV (Comma delimited) option under “Save as type:”

Step 5: Submit your data feed

Check that your file meets our format requirements below:

• The file must be comma-delimited (i.e. Product-feed.csv)
• The first line of the file is the header -- it must contain attribute names exactly as defined above
• One item per line; separate each attribute in that line in a unique column
• Each column item must have a value in every cell to be valid. If a column cell has an empty value, the upload will be rejected.  The only exceptions are for cells under javascript, price and condition.

Then submit your data feed on the Data Feed tab in the Manual Upload or Scheduled Upload areas as shown below: