Directing buyers to the Facebook Store is a great way to use Facebook's new Call-to-Action buttons. To set up your ShopTab store as the destination, follow these steps to create this button below.
NOTE: You will need to have your account connected to your Fan Page and a product listing in your account for the Store URL to show up.
Or watch this video.
Want to see proof it can drive traffic? Read this on CTA for a Facebook Shop.
I. Click on the Call-to-Action button on your Facebook Fan Page and select to "edit" the button. You'll only see this option when accessing FB via a browser on a laptop or desktop. FB doesn't allow the mobile app users to set this button for some reason.
II. From ShopTab's admin under "My Products" copy the store link as noted below.
III. Choose to use the "Shop Now" button and then paste in the link into the Website field. Leave the "Set up a Link to an App" in the No position. Click "Create" in the bottom right.
NOTE: If you get an error that you can't save put a "space" after the link so that Facebook's dialog box recognizes the text in the Website field.
Save your changes and you're all set. It will be presented one of two ways on the desktop as noted below.
Desktop View #1
Desktop View #2
MOBILE ADMIN VIEWS
The admin for the Call to Action button can be confusing for many people. The admin features are built into the button so admins think that these will be the same for their buyers - this is not the case.
If you click on the "Shop Now" button above on your mobile phone, you will likely see one of the screens below. You see these because you are the admin for the page and this is Facebook's way of allowing you to make changes to the button. Only admins will see these screens, not your buyers.
In the event you see the 1st screen above (no test button option), review the image below and click the text "Shop Now" and this is what your buyers will experience. If you see the screen on your right, click the "Test button link" and you will experience what your buyers will view.
- Setting the button is easiest on a laptop or desktop. Mobile set-up is challenging and continues to change in Facebook's menus.
- If the button doesn't work on your mobile phone after an hour or so you may need to delete the Call To Action button and create it again. We've seen a couple of times where it didn't take the first time and this process had it working immediately.
Learn how to promote your Facebook Store Call to Action button.